
In brief, our fundamental principles are about the importance of a strong mission and concrete values; the absolute value of candor in every aspect of management; the power of differentiation, meaning a system based on meritocracy; and the belief that each individual be treated with dignity and given the voice to be heard. You can definitely practice our approach to management without reading about these fundamental principles, but wallowing in them for a while, and really understanding them, we believe, sure helps.